Gummymals by EOLO looks like an oversized gummy bear, but it is a play figure made of soft, squishy material. The card spells it out: 'toy gummy bear'.
The bear responds to what you do to him. Squeeze his belly or tickle him and he laughs and makes silly noises - the card promises more than twenty. A toy bottle comes with him, so you can feed him too.
The packaging says 4+. The range comes in several colours and you cannot pick yours with this article; our photo shows the red bear.
A birthday present, or the small thing a child chooses for themselves in the shop.
