What comes out of this box is not a finished watch but the parts to put one together yourself. The packaging states it in so many words: one digital watch is included. The movement sits in a black block; a printed dial goes over it and a coloured case clicks on top.
Then comes the strap. There are click-together links in pink and purple, fabric ribbons with a metal bead and a chain with faceted beads. Charms in the shape of a heart and a star finish it off, and a holder with a key ring is included, so the watch can hang on a school bag as well.
Everything comes apart again: another dial, another case, another strap, and the watch matches a different outfit. The box says 7+, so from 7 years.
A gift for a child who likes putting something together themselves and then actually wearing it.